
Unlocking the Future of Phygital Engagement
In an increasingly connected and experience-driven world, Nexth Experiential Channels redefine how we interact with content, brands, and communities. These aren't just channels—they're gateways into immersive, interactive, and action-driven journeys that blend physical presence with digital interactivity. Welcome to the future of media and engagement. Welcome to the Nexth.One Experiential Phygital Network.
What Are Experiential Channels?
Nexth Experiential Channels are interactive iTV streams that go far beyond traditional television. Each channel is designed to transform passive viewing into active participation, offering viewers the opportunity to engage with live content, click through product placements, join real-world events, explore unique perspectives, and access exclusive opportunities—all in real time.
Think of them as phygital bridges—where live storytelling, AI-enhanced navigation, and commerce intersect to deliver personalized, meaningful, and measurable experiences.
✨ Key Features & Innovations
🔹 Live Interactive iTV Format
All Experiential Channels are powered by Nexth iTV technology, offering live, dynamic broadcasts with built-in interactivity. Viewers can comment, engage, vote, purchase, or book—in one seamless screen experience.
🔹 Phygital Product Placement
Each video experience is enhanced by interactive product and service placements. Want to buy the outfit worn by a guest? Book a featured hotel? Subscribe to a masterclass? Just click—without interrupting the flow of the story.
🔹 Multi-Platform Integration
Accessible via mobile, desktop, smart TVs, and in-person XHub locations, these channels ensure a 360° phygital journey wherever you are.
🔹 Real-Time Action
From live masterclasses and experiential interviews to virtual tours and interactive conferences, the channels blur the line between viewer and participant.
📺 Sample Experiential Channels
Here’s a closer look at how each channel within the Nexth Ecosystem brings a different dimension of experience:
🟣 XClub Live
A members-only lifestyle channel offering behind-the-scenes access to fashion shows, luxury travel, design expos, wellness experiences, and more. Integrated with VIP product drops and bookings.
🟢 Equity Lab iTV
Watch startups pitch live, explore new fintech tools, and interact with thought leaders in the finance and investment world. With AI tools and deal rooms built-in, you can move from discovery to action in one click.
🔴 God Wines Channel
A tasting room on screen. Join live with winemakers, sommeliers, and collectors from around the globe. Shop rare bottles, access limited editions, and explore storytelling from vineyard to glass.
🔵 XAcademy Live
Interactive edutainment. Participate in live masterclasses, workshops, and creative labs with industry experts across sectors—business, AI, design, food, and more.
🟠 Borgo Italiano
Experience Italy like never before. From village artisans and culinary traditions to fashion and innovation, this channel fuses authentic Italian lifestyle with modern phygital accessibility.
🟡 Art Value TV
Stream curated exhibitions, artist stories, and virtual gallery visits. Interact with artwork, attend live auctions, and discover new talents—phygitally.
🐾 Pet iTV
Join a global community passionate about companion animals. Live reviews of pet products, expert tips, behind-the-scenes from shelters and breeders, and interactive care content.
🌊 VitaminSea Live
Sail into the future of marine culture and sustainability. Dive into live documentaries, conservation initiatives, and sea-inspired experiences—backed by real-world actions and travel options.
🌐 More Than Channels: They’re Gateways to Real-World Value
Every Nexth Experiential Channel is linked to a broader ecosystem of opportunities: from education to commerce, lifestyle to investment. They provide not just content, but curated, actionable experiences powered by AI, community, and cutting-edge media formats.
Whether you’re a business leader, content creator, investor, traveler, or enthusiast, Experiential Channels are the ultimate way to connect, engage, and act.
📣 Join the Movement
Be part of a new era of media where stories evolve into journeys, views become actions, and screens become bridges. Nexth Experiential Channels are live, personalized, and ready for you.