
Nexth EBT: Where Education Meets Business Meets Technology
Nexth EBT is the next-gen EduBizTech Phygital Channel blending education, business, and technology into one immersive, AI-powered experience. From live masterclasses to global product launches, it's where learning becomes action—and business goes global.

Blurring Boundaries: The Rise of Phygital Marketing in the Digital Age
Phygital marketing, a portmanteau of "physical" and "digital," refers to marketing strategies that seamlessly integrate both physical and digital elements to create a unified and immersive experience for consumers. It leverages the strengths of both online and offline channels to engage with customers throughout their purchasing journey.